But, I could never recall it weeks later. In fact, this became the title of my WIAD2018 talk. “Assembly Required” seemed so on point.There were some names that I thought would be it: Yeah, yeah, I know I shouldn’t be doing this. A Pattern Game: How We Get from Information to Understanding.To Boldly Know: How We Get from Information to Understanding.Assembly Required: How We Get from Information to Understanding.Finding Patterns: How to Design for Understanding When All We’re Given is Information.Finding Patterns: Information, Design, and The Architecture of Understanding.Finding Patterns: The Architecture of Understanding.More than Information: The Architecture of Understanding.Show Me: The Architecture of Understanding.See What I Mean (I was the one who ‘gave’ this title to Kevin Cheng -)).I’ll blitz through some of the various names and name combinations I’ve explored over the past several years: I’m sure there are more considerations, but this is what’s top of mind.Īnyway, at this point I felt pretty good about “From Information to Understanding” (or some variant of this phrase) as a subtitle, but felt the need for something more catchy, distinct, and memorable for the title. While my book fits more of a ‘Big idea’ and/or ‘How to’ frame, I did start running title ideas through this concept of hope, or even just a simple promise of some sort. ‘ Buy this book and this thing will happen’. What does it promise? What do get by reading this book? I recall around Dec 2015 listening to a webinar with Ray Bard, a publisher, who commented that all the best sellers are selling hope. Will it be easily findable through keyword searches? ‘Information’ and ‘Understanding’ are pretty generic keywords, and unlikely to break to the top 10, even with ‘book’ added.I’ve read some great books with such generic titles that I couldn’t recall anything meaningful to relay. I want people to be able to recall the specific title, when recommending it to someone. Is it memorable or interesting? This is key, for me.Does it accurately represent the book? See above, on distinction between Design and Architecture, as an example.Could I luck into something this good a second time around? Does it pique interest? ‘Seductive Interaction Design’ was a pretty catchy title.So, “From Information to Understanding” is great as a phrase, but fairly generic as a memorable book title.Īt this point, it’s worth inserting some of my considerations for a good book title: I really like this concept, that “understanding” is finding a pattern in the random jumble of things.
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